Common Dealer Myths, Debunked

Better than the dealerships in so many ways!

1. “The dealer’s technicians are specialists; they are manufacturer-trained. “

Theoretically this should be the case but in fact a lot of technicians (mechanics) are not manufacturer trained. And some are factory trained, but the factory wasn’t BMW. And others are former Service Porters (Lot Boys) or others that have been promoted.

At Broad Stroke all (100%) of our technicians have been trained by BMW through the Service Technician Education Program (STEP)

2. “Our service advisors help to establish a personal relationship with you and your vehicle.We keep track of your service history, your vehicle’s condition, and any recalls that may come up. Our service advisors will come to know you by name, something most small repair shops don’t do.“

At Broad Stroke you will deal with Amy, the Service Manager: Parker, the Owner: or Jared, the Shop Leader. It doesn’t get any more personal than that. And if you “like” them on Facebook they will keep you up-to-date with specials or need-to-know information. BSA uses a computer system called Fast Trak to record your vehicles service history, condition, recommended services. They also have access to the factory recall and technical bulletins.

3. “It’s convenient!We will provide a shuttle to take you back forth to work should your repairs take longer than anticipated. And our dealership is located within easy reach of you. “

There is nothing “convenient” about Sodo, Fife, or Bellevue. So if you are considering going to the dealership, then getting to Broad Stroke is not difficult. The new 4-lane section of State Route 9 from Woodinville is almost ready and it is easy to get to them from I-5.

Broad Stroke does not have a shuttle, and we don’t have the cost of operating a shuttle van built into our shop charge rate.

4. “Our guarantee cannot be matched by any small repair shop. We do your vehicle’s warranty work, keeping you inside of your vehicle’s warranty, for FREE.“

If your vehicle is still under “free” warranty, then by all means have the dealer do that work. But when the warranty has expired, or the service is no longer covered, come see Broad Stroke.

5. “Our dealership can also offer manufacturer-backed extended warranties for both new and used vehicle purchases. The manufacturer-backed extended warranties can make service easier because there is a large network of available dealers; this is especially important if you plan on moving or do a lot of traveling in your vehicle. Small shops cannot offer warranties on service or repairs.“

Broad Stroke’s standard warranty on repair and maintenance is 36 months parts and labor.

There are also many 3rd party independent warranty companies that would love to have your business. Broad Stroke deals with some of them on a regular basis. If you are interested in an extended warranty they can tell you about their experiences with the independent companies.

6. “Technical service bulletins,which are essentially special messages sent by a manufacturer to a dealer service department detailing a repair or special procedure for particular problems, are for dealer service eyes only. For example, your car may be making a particular clunking sound that the corner garage can’t figure out, but we may have already received a bulletin from the manufacturer detailing the problem and how to fix it.“

Yes BMW does send Service Bulletins and Broad Stroke has access to them also. Remember that they only work on vehicles manufactured by BMW so they do have access that others may not.

7. “Our genuine parts quality.Manufacturers and their dealers offer OE (Original Equipment) parts, which represent a standard of quality and engineering that only the manufacturer can authorize. A 12-month/12,000-mile warranty on parts and labor for repairs and/or service is not uncommon at the dealer level. Many manufacturers offer some of the best warranties in the business on not only the parts but also the dealer’s labor to install those parts.“

Broad Stroke could not agree more. It is why they use only OE and OEM parts.

8. “A small shop can not match our superior service facility, which is continuously updated by the manufacturer.Size matters. We have larger facilities and that means more service bays are available to accommodate our customers. This can translate to quicker turnaround time. Dealer facilities are often cleaner, more organized and better maintained than smaller shops. At a dealer facility, you will find a waiting room, clean bathrooms, a place to buy car accessories, even the availability of drinks, snacks and television. They may even wash your car before returning it to you. This can make the overall experience a lot more pleasurable. Small shops simply can not compete with our facilities.“

Broad Stroke is very proud of their shop and reception area. Both are clean and well organized and you may enjoy being able to watch the technician work on your car from their waiting room. They don’t sell a lot of souvenirs but they do have a big screen and wi-fi access and their coffee pot is always on. They don’t wash cars but if you want your vehicle detailed they do work with some mobile detail folks and perhaps they could coordinate it with your service visit.

8.5 Labor Charges

It is not a mystery that the dealerships never mention their charge rates for service labor. We think they intentionally don’t want to talk about it because it is more than a little difficult to justify. The Puget Sound Dealers are currently very close to $200/hr.

At Broad Stroke they routinely provide our customers with superior service compared to the dealerships at about 30 – 40% savings.

Enough said?

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